THE MESSAGE OF THE PRESIDENT
We are going through an interesting period where many things we are accustomed to continue to change rapidly. The Global Trade Wars that occurred before the pandemic had begun to alter international balances. The world's trade axes, financial and capital movements had started to shift direction, significantly impacting all elements of the business world, and even nations.
With the emergence of the pandemic, this process of change accelerated even further. Fluctuations in global economies, disruptions in supply chains, and trends in digitalization have reshaped the dynamics of the business world. The effects of the pandemic have left deep marks not only in the health sector but also across all areas of the economy.
Now, we are all making a concerted effort to adapt to this new normal. We are reviewing our business models, strategies, and daily operations, and striving to develop innovative solutions. We observe that digital transformation has accelerated and the ways we conduct business have changed post-pandemic. Concepts like remote work, digital meetings, and online trade have become integral parts of the business world.
During this period, resilience and adaptability have become more important than ever. Amid global uncertainties, business leaders need to be flexible and proactive. We must take strategic steps to seize new opportunities, manage risks, and ensure sustainable growth.
In the coming period, the global economy is expected to recover and settle into a new equilibrium. The importance of international collaborations and innovative ventures will increase during this process. We will continue our efforts to play an active role in this transformation. Our aim is to contribute to the development of the business world on both local and global scales and to achieve sustainable development goals.
In conclusion, the challenges and uncertainties we face during this period also bring new opportunities. We must work together to make the most of these opportunities. We look to the future with hope and aim to build a stronger tomorrow alongside all our business world stakeholders.
CHANGING ROLES ON THE NEW WORLD AXIS
ÜMİT KAYA
CHAIRMAN OF THE BOARD
